Hewlett Packard Announce Alliance with Moser Baer

Hewlett Packard (HP) announced an alliance with Moser Baer India Ltd (Moser Baer), a leading manufacturer of removable data storage products, to bring HP’s branded Optical storage storage media into India and middle east market.

Industry watchers say the market for storage products in India is about $200 million. The Indian market for optical storage media products is growing at 50 per cent a year, making it one of the fastest growing regions in the world.

Moser Baer will manage the manufacturing, marketing and distribution of HP’s branded DVD R / RW ( CD-R / RW storage media. HP will continue to oversee product quality, testing and branding compliance to ensure that the end product meets HP’s strict standards.

Deepak Puri, chairman and managing director, Moser Baer India Ltd, said, “This agreement further strengthens the relationship between our two companies. HP is globally identified with premium and quality product the fact that media produced at our facilities will bear the HP name is yet another example of our strong emphasis on product quality and ability to build a successful business franchise.”

“Consumers already trust HP to provide top quality printing supplies to complement its digital printing products and expect the company to do the same for DVD and CD storage supplies,” he added.

Moser Baer claim to be third largest optical media manufacturer in the world.

With strong sales, marketing and supply chain expertise, the HP Moser Baer partnership is expected to bring about a fusion of both reliable and high-quality offering at a more competitive retail pricing to consumers.

See Chin Teik, vice-president of consumer products and mobile business, Asia Pacific and Japan, HP, said, “Many of the company’s customers were disappointed when the company ceased to provide the CD storage media it once offered. Re-entering the media storage market in partnership with Moser Baer allows HP to focus on expanding its product portfolio to complement its DVD+R/+RW drive offerings. And, also to meet customer demand for high-quality, attractively priced storage media.”

Bhaskar Sharma, vice president — domestic sales and marketing, Moser Baer India Ltd, said, “We are excited to have HP branded optical storage media in our fold. The association with a global brand like HP will complement and further strengthen our existing product offering in the optical storage market. We expect HP business in the Indian subcontinent to contribute Rs 1 billion to Moser Baer’s revenues by 2006.”