Following Wal-Mart's recent introduction of an inexpensive DVD recorder, BenQ and Lite-On IT have introduced models priced at US$99-129 (£55-£70), and the companies plan to tout the new products to gain ODM/OEM orders as well as boost their orders for loaders (component kits) of DVD recorders, according to the two makers.
BenQ has begun shipments of the DVD recorders primarily for sale under its own brand, which currently average 10,000 units a month, said associate vice president Alpha Tsai. However, the company still competes for ODM/OEM orders from international brands or system integrators from the retail channel, Tsai indicated.
In addition, BenQ targets Chinese makers of DVD players as main clients for loaders of DVD recorders, with the company expecting to deliver 100,000 units a month in the second half of this year, Tsai added.
Lite-On IT has shipped its DVD recorders to Philips, Wal-Mart and Sanyo Electric on an ODM/OEM basis. The company also began to ship small volumes of DVD recorder loaders in the fourth quarter of 2004 and expects the sales volume to increase largely beginning next quarter.
Protop Innotech, another maker of DVD recorders in Taiwan, hopes to deliver loaders in large volumes next quarter.
Story source:
digitimes.com.
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